We're a small Australian broking team that believes finance shouldn't feel like a fight. We work for you, not the banks — and we keep things straight.
Blade Finance was started by Ben Westblade after years of watching people get bounced between bank tellers, online calculators and dealer finance desks — and walking away more confused than when they started.
The idea was simple: a finance broker that actually picks up the phone, explains things in plain English, and treats every client like they'd want to be treated themselves. No call centres, no scripts, no upsell.
Today we're a small team of brokers and support staff helping clients across Australia — from first-car buyers to growing businesses to self-employed tradies. Same people, same approach, every time.
We tell you what we'd tell a friend. If a product isn't right for you, we'll say so — even if it costs us the deal.
Replies in hours, not days. We answer the phone, we follow up, and we let you know exactly where your file is.
A quote is a quote. We won't chase, push or pressure — your finance, your timeline.
Lenders pay us; you don't. But our job is to fight for the outcome that's best for you, not the lender.
Most of our work comes from clients who came back, or who told a mate. We try to earn that every time.
We don't believe in templated advice. Every client gets a proper conversation, a tailored shortlist of options, and a broker who stays on the file from first chat to settlement.
We start by understanding what you actually want — not what the lender wants to sell.
We shortlist products that genuinely fit, then walk you through the trade-offs.
Paperwork, follow-ups, lender chasing — we handle it. You get on with your day.
After settlement, we're still here. Rate review, refinance, next purchase — we remember.
You'll talk to the same person from first chat to settlement. No call centre, no handoffs.
Founder & Finance Broker
Started Blade Finance because he was tired of seeing clients getting passed around more than a footy and treated like a number. Hands-on with every client file.
Operations Manager
Keeps your file moving behind the scenes: chases lenders, herds paperwork, and makes sure nothing falls through the cracks along the way.
Senior Finance Broker
Lives and breathes car and asset finance. If a lender will do it, this guy knows about it and will deliver a genuine 5-star experience to all of his clients.
Senior Finance Broker
Known for building genuine client relationships and finding solutions where others see obstacles. The kind of broker who genuinely cares about getting it right.
No forms, no pressure. Tell us roughly what you're after and we'll take it from there.
Speak with our team